CHALKWYLD

Unleash your Creativity

Brand Identity | Design

The perfect custom backpack to express your creative self.

ChalkWyld makes custom, erasable canvas backpacks for kids to express themselves and cultivate their creativity. Each one is made to order and every element can be designed, making it a perfect way to share school, team, or personal spirit.

The small company was looking for a new identity and website to help promote their backpacks, especially with the school systems.

The logo is designed to be flexible and used in a variety of styles and colors

Playful shapes and scribbles remind us that creativity that isn’t held back by rules.

Completely custom means it’s the perfect way to share school, team, or personal spirit.