Bold, local filmaking in California’s Central Valley

The Central Valley Film Project is a grassroots organization that aims to enable and connect local creators.

Creatives in the valley are forced to leave their hometowns to pursue their careers in the film industry to cities like San Francisco and Los Angeles. The Central Valley Film Project aims to fix that by connecting creatives with local projects, networking, education and access to quality gear.

This project defines the visual identity of the growing organization. It was important to develop a style was easy to use and captured and energy felt professional but remained approachable to young talent.